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Poster campaign asks residents not to "be a tosser"

Published on Wednesday, 29th July 2020

Poster campaign asks residents not to "be a tosser"

Warwickshire County Council and partners at the district and borough councils have launched a new campaign in response to a sharp increase in littering in the county’s parks and open spaces.

North Warwickshire Borough Council has joined Warwickshire County Council and partners at district and borough councils to launch a new campaign in response to a sharp increase in littering in the county’s parks and open spaces.

The "don't be a tosser" campaign follows an announcement earlier this month when the council highlighted that there had been a considerable increase in the amount of litter being collected from parks and open spaces every day.

When this was demonstrated to the public several residents asked if the council would consider running a campaign that has been used successfully in New Zealand and elsewhere in the UK. Given the extent of the littering, and the sheer volume of additional waste, the council agreed.

Councillor Margaret Bell, Community and Environment Board, said: “It is extremely disappointing that during a time where we should, more than ever, be respecting and appreciating the beautiful environment in which we live that people are choosing toss rubbish. Our parks, play areas and gardens should be places for us all to play, relax and enjoy it’s unfair that the actions of some people are spoiling this. The message is very simple ‘Don’t be a Tosser’ find a bin or take your rubbish home.”

Warwickshire County Councillor Heather Timms, Portfolio Holder for Environment and Heritage & Culture said: “We are fully behind this campaign, and although we appreciate the language used is not in keeping with our usual approach we agree with our colleagues at borough and districts that the issue of littering warrants such a hard-hitting campaign.

Clearing up litter nationally costs taxpayers almost 1 billion pounds per year but more importantly we are still amid a global pandemic and there is a significant increased risk of spreading Covid-19 through littering. This campaign is aimed at telling the litter louts just what the rest of us think: there are no excuses so take it home."

The posters will be put up in local parks and open spaces by community champions and council staff over the next few weeks and will also feature on social media.