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A Week to go - 2021 AJ Bell Women’s Tour!

Published on Thursday, 30th September 2021

With just days to go until we welcome the 2021 Women’s Tour for the first-ever Women’s individual time trial stage, Atherstone is undergoing final preparations for a fantastic day of cycling.

With just a few days to go until North Warwickshire welcomes the 2021 AJ Bell Women’s Tour for the first-ever Women’s individual time trial stage, Atherstone is undergoing final preparations for a fantastic day of cycling next Wednesday 6th October.

Bunting and banners are going up across the town this week and there is an action-packed day of entertainment planned to include, ‘Style Bicycle’ – a world class BMX stunt rider - street performers, a pop-up park on Long Street, relax on one of the deck chairs and soak up the atmosphere, a ‘pop-up cycle shop’ at 3a Market Street (offering minor bike repairs on the day) and a Keiser Bike Challenge – how much energy can you generate on a bike in 2 mins?

There will also be a Free Prize Draw – to enter all you need to do is make a purchase in one of the participating businesses in Atherstone for your chance to win £250 voucher for Gascoigne’s Cycle Hire.  

History will be made when Atherstone hosts the first individual time trial in race history during stage three of the Tour on Wednesday 6 October. Having welcomed three stage starts in Women’s Tour history, this will also mark the first time the North Warwickshire town will host a finish. The out-and-back route has been carefully designed to measure 16 kilometres / 10 miles, a nod to Britain’s rich history of time trialling over that distance. The anti-clockwise loop passes through Bentley, Birchley Heath, Mancetter before finishing in the heart of Atherstone.

Road closures will be in place on the day and communications to all those effected have been sent out via letter and email, you can however view the full list road closures on our website www.northwarks.gov.uk/wt2021 which also contains full details of the event.

Leader of the Council, Cllr David Wright said, “We are all extremely excited for what promises to be another memorable edition of the Women’s Tour! We are honoured here in North Warwickshire to be hosting the first-ever Women’s individual time trial - we warmly welcome visitors to Atherstone and are hoping as many people as possible will come and support the riders on the day, whether you’re a keen cyclist or not, I’m sure all will be captivated by the thrill of the event.”

Women’s Tour Stages

  • Stage one Bicester to Banbury Monday 4 October
  • Stage two Walsall Tuesday 5 October
  • Stage three Atherstone individual time trial Wednesday 6 October
  • Stage four Shoeburyness to Southend Thursday 7 October
  • Stage five Colchester to Clacton Friday 8 October
  • Stage six Haverhill to Felixstowe Saturday 9 October