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Augmented Reality experience trail launches in Coleshill

Published on Monday, 11th April 2022

augmented reality trail

An exciting new augmented reality trail has opened in Coleshill giving visitors the opportunity to go on a foot stepping discovery through a thousand years of the town’s history.

Thanks to the magic of augmented reality, visitors will be taken on a historical journey by none other than Jack O’Watton; the dandy highway man, who was known to work the patch between Coleshill and Water Orton.

The trail starts by the information board on Park Road next to Morrisons supermarket.  To use, visitors will need to download the ‘Zappar’ app, point their smart phone or tablet at the code shown on the poster and bring Jack O’Watton to life.  The trail then takes visitors through to the end of Chamberlain Walk, using audio and visual markers along the way.

Those not able to access the Zappar app, can still learn about the town’s past through the leaflet which can be collected from the Library, Community Hub or the Town Hall.

Coleshill Town Mayor, Councillor Caroline Symonds, said "It is fantastic to see such a mix: Coleshill, with its 1,000 years of history, and such a modern approach of representing it with Augmented Reality and an app that helps describe the historic events.  The Welcome Back Fund was all about supporting the town centre, and hopefully the shops and businesses will benefit from the listing that has been produced as part of the project”.

Angie Carter from Nice Thoughts; the card and gift shop in Chamberlain Walk also said, "I have had a lot of people questioning the footprints.  It was helpful I was there when they were being installed so I have been able to explain them and when I do, the visitors have said what a brilliant idea they have been, and the trail brightens up the area".   

The trail was delivered in a partnership between Coleshill Town Council and North Warwickshire Borough Council, in conjunction with Suzanne and William Edwards from Enlighten (based in Tamworth), who provided the augmented reality element of the project. 

It has been made possible thanks to the ‘Welcome Back Fund’ which was part-funded through the European Regional Development Fund.  The funding, which came to an end on the 31 March 2022, was designed to provide short-term revenue support to boost the look and feel of the three North Warwickshire towns of Atherstone, Coleshill and Polesworth.  In addition to the trail, various other activities have taken place in Coleshill including events and entertainment, promotion of the town, cleaning and maintenance of the street furniture, improvements to Chamberlain Walk and additional pedestrian signage.